I have a 3-legged coaching challenge for you. Like a 3-legged stool, it is very simple and capable of providing excellent support.
Those 3 marketing legs are:
- Tools: the “how-to” of modern-day technological systems like email, video, social networks, blogs etc.
- Tactics: developing a strategy for putting those tools and systems to work in ways that gets results.
- Tenacity: the courage to take consistent action – keeping in mind that courage is not the lack of fear, but the willingness to take action in spite of it.
The first two are the simplest to put in place. You can boot-strap your way to figuring them out or pay someone to do teach you how or even do them for you.
It’s a different story when it comes to number three. Sure, you can buy encouragement in the form of motivational books, seminars or a good coach, but ultimately , mustering the courage to do what must be done is a decision only you can make.
You can try to wiggle your way around putting all three of these legs in place but you know what happens when a 3-legged stool is missing a leg. Not very useful, I’m afraid.
So here is my challenge to you.
Will you make the decision to consistently take whatever action is needed to build your business?
Read it again, please.
The only thing I’ve asked you to commit to is making a decision. That’s because making a decision is the first step to manifesting anything. There is a significant difference between thinking about something and making a decision about it. Allow me to illustrate:
A short story about one of the best decisions I ever made
When I took my first college course in Art History (about 1.5 million years ago), I fell in love with Greece and knew I’d have to go there… someday. I thought about it often, picturing myself walking amid the ruins and sailing in the Aegean Sea.
Fast forward 1.5 million years later to October of 2006. A friend phoned to tell me she wanted to go to Greece and wanted to know if I wanted to go too.
I didn’t need to think about my answer. I’d been thinking about it since I was in college! Opportunity was knocking. Was I going to answer the door? You bet! I instantly made the decision to go.
I didn’t have the $4000 it would cost and I had no idea where it was going to come from and I was determined not to put it on a credit card. I had about 6 months to come up with the money.
So what did I do? I stayed in motion.
- I stuck to my marketing plan (I was in the mortgage business at the time)
- I made some lifestyle/spending adjustments and
- I started squirreling away whatever I could
As a result, a few new clients popped up to cover the $1000 down payment. I continued to work and employ my skimp-and-save tactics but as the deadline for the final installment approached, I was coming up short and feared I might have to pull out my credit card after all.
And then, days before the due date, a refund check appeared from my insurance company (to this day, I’m not sure why; I never received a refund check before or since) and it was nearly the exact amount of the balance due!
Being able to take that trip didn’t happen by magic — okay, maybe the insurance check thing was a little magical– but I like to think that some of that magic was a consequence of my decision; trusting that the Universe would clearly point out the “how.”
I made a decision, followed it with footwork got to swim in a volcano!
So, will you do it?
Will you make the decision to consistently take whatever action is needed to build your business, even if it scares the daylights out of you? …especially if it scares the daylights out of you because excitement dressed in a fear suit is a sign that you’ve hit on the EXACT thing you’re supposed to be doing…. and it begins with the simple act of making a decision.