This is the last in a series of three articles about pink spooning – which is marketing lingo for the delicious sample you offer to prospective clients that makes hiring you irresistible! (Click here to read the 1st and here for the 2nd.)
Since you never get a second chance to make a first impression, I’m sure you understand why developing your free taste – or pink spoon – deserves some careful thought.
Now and then it works like a magic wand and your free taste will inspire people to hire you immediately. More often, there needs to be some relationship building first. Either way, your free taste is the gateway to a sample of your expertise.
There are lots of ways to deliver a free taste and they all pretty much fall into three main categories.
1. Something to read. This should be valuable information in the form of a Special Report, White Paper, checklist. Regardless of the format, the information needs to be perceived as valuable by your potential client. You probably know what they need but that may not be the same as what they want. Deliver what they want so that when they’ll know to turn to you once they are hungry for what they need!
2. Something to listen to. This works well if your expertise is highly experiential. For example; a guided meditation, a visualization or a breathing exercise. It’s also a good option if you hate to write! Just make you practice so your finished product will be free of the “um”s and “ya know”s that can sneak into your speech pattern.
3. Something to watch. Video is a super powerful marketing tool. Because it lets people soak in your body language and get a sense of your energy, in addition to the useful information you’re providing them. Video can dramatically shorten the relationship building cycle, causing people to do business with you much sooner. People do business with folks they know, like and trust. Video has the power to slice through the “know, like, trust” barrier like butter through a hot knife!
If you aren’t comfortable with video yet, I encourage you to do whatever it takes to become comfortable because the people using it have a competitive edge over their peers.
A word about the word “free”
I know I’ve been calling it a free taste but it isn’t reeeeeally free. In the spirit of maintaining an energetic balance between giving and receiving, if you are giving something of value, the receiving party ought to return the gesture. What you want is contact information in exchange for the valuable information you’re providing. At the bare minimum, you should require an email address so that you can continue a relationship-building conversation.
Wrapping it all up
In these 3 articles, I’ve covered a lot about creating an irresistible free taste that will entice clients to hire you fast. If you’re still feeling a bit overwhelmed about the best way to create a pink spoon for your business, my help is just a phone call or email away 🙂